Nieser has been in agroindustry for over 30 years: its own laboratory, 48 products across four lines, eight foreign equipment brands it represents, and technical service across Argentina and Peru. Its content is hard data, active ingredients, spectrum of control, species, dosage, the kind of thing a production technician needs to find fast and trust.
Treat the catalogue as what it is, a spec sheet. The products page is a faceted search over the 48: free text by name or active ingredient, plus line, species, target and pack size, each facet carrying its own count. Every product opens a full sheet with properties and directions for use. On top of that, a page per represented brand, four service pages, and the whole thing bilingual and editable from the WordPress admin.
WordPress on a theme written from scratch: no page builder, and no third-party plugin loading on the front end. The whole site ships two of its own scripts, one for the nav and one to lazy-load the institutional video, with no jQuery. Custom post types for products (four lines) and for the represented brands; the contact form is the theme's own, posting to admin-post.php instead of pulling in a form plugin. Bilingual ES/EN with hreflang per page.
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