Nieser has been in agroindustry for over 30 years: its own laboratory, 48 products across four lines, eight foreign equipment brands it represents, and technical service across Argentina and Peru. Its content is hard data, active ingredients, spectrum of control, species, dosage, the kind of thing a production technician needs to find fast and trust.
Treat the catalogue as what it is, a spec sheet. The products page is a faceted search over the 48: free text by name or active ingredient, plus line, species, target and pack size, each facet carrying its own count. Every product opens a full sheet with properties and directions for use. On top of that, a page per represented brand, four service pages, and the whole thing bilingual and editable from the WordPress admin.
WordPress on a theme written from scratch: no page builder, and no third-party plugin loading on the front end. The whole site ships two of its own scripts, one for the nav and one to lazy-load the institutional video, with no jQuery. Products (four lines), represented brands, the contact form and the bilingual ES/EN engine live in a plugin of our own, not in the theme, so the content survives a theme change. Enquiries are saved in the admin before the email goes out, so none get lost.
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We had an excellent experience working with Mino Studio. Ariel was always attentive to what we needed, showing real professionalism throughout but also an enormous warmth, which we value enormously.
The work went beyond what we expected, not only for the final result of the site but because they managed to give us the autonomy we were looking for as a company, so we could run our own site.
The whole process was very quick, with a lot of willingness and, above all, a constant intention that we understand absolutely everything and could manage on our own.
We hope we get to keep working with Mino Studio for a long time!
