AMPLI works with brands like iFood, Liverpool, Clip and McDonald's across Mexico, Brazil and Colombia. They had a Divi site that no longer represented the company and carried years of patches. They wanted a new one with the brand refresh applied, and were explicit about one thing: no visual page builders.
The old site was still live and generating contacts every day, and its articles ranked first on Google for searches that bring in clients. Any migration mistake cost real money. We had to build a complete new site in three languages, load it with real content, and replace the old one without losing any of the 6,170 contacts accumulated since 2023 or moving a single ranked URL.
A theme written from scratch, no page builders — editable from the WordPress admin. Three in-house plugins for what repeats: client videos and logos, the team, and the success cases. Polylang for the three languages, with translations kept in catalogs instead of duplicating pages. Custom content and fields with ACF, animations with GSAP.
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It shipped replacing the old site in place. Every URL was checked one by one against the old site's inventory: the 35 blog articles and 21 pages still respond at the exact same address. All 6,170 contacts migrated intact — including the one that came in that same morning. Zero broken URLs.
